Future Commentary to be Posted - A Critical Review of the Critics

How (and why) Roger Ebert and so many other "credible" film critics fell for the Avatar hype and offered up glowing reviews and PR fodder for the horned-god of commercialism, only to later regret their misstep. Was their vision blurred by the 3-D spectacle? Does Cameron really eat critics that dissent? Or, did they truly get swept away in the hype, marketing, and spectacle so much as to skew their professional insight?