With occasional reflection on the perpetual absurdity/intrigue of life and society in general.

Friday, June 11, 2010

Perhaps the Greatest Sports Ad ever recorded...

This may be the greatest sports ad ever recorded - 3 mins. long, an insane and eclectic cast, directed by Alejandro González Iñárritu (badass auteur/director of Amores Perros, 21 Grams, and Biutiful - recently premiered at Cannes), probably cost as much as his features, and, my god, the editing! It's a shame it's Nike, but i don't know who else could have pulled it off. Enjoy the media experience - especially Futball fans - and try not to dwell on the shameless marketing indulgence until after soaking in its brilliance a bit.

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